Ron's Featured Articles
Rochester Area Foundation
Article on the Ashley Marie Hanson Legacy Fund
For information on the Rochester Area Foundation please visit their website.
Post-Bulletin Special Section
For Ashley
Post-Bulletin Fashion
Your Style - June 2015
How To Use Social Media To Bring More Traffic To Your Website
Importance of advertising media during the holidays
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According to the GfK TVB Purchase Funnel 2018/2019 Retail Category, TVB set out to identify the importance of advertising media in general during last years holiday season. They looked at the individual ad platforms that influenced consumers during their retail purchase decision process. Over 20 platforms, both traditional and digital, were studied across multiple segments for brick and mortar stores, as well as the online side of retail.
Some key findings:
For more information and to view the chart visit TVB.org.
Rochester Area Foundation
Article on the Ashley Marie Hanson Legacy Fund
For information on the Rochester Area Foundation please visit their website.
Post-Bulletin Special Section
For Ashley
Post-Bulletin Fashion
Your Style - June 2015
How To Use Social Media To Bring More Traffic To Your Website
Importance of advertising media during the holidays
|
According to the GfK TVB Purchase Funnel 2018/2019 Retail Category, TVB set out to identify the importance of advertising media in general during last years holiday season. They looked at the individual ad platforms that influenced consumers during their retail purchase decision process. Over 20 platforms, both traditional and digital, were studied across multiple segments for brick and mortar stores, as well as the online side of retail.
Some key findings:
- Regardless of how consumers shopped, either in-store, online, or some combination of the two, TV was the most important influencer throughout the purchase decision process.
- Half of the respondents were exposed to 6 or more media sources, higher than other categories previously studied. The percentage increases with the younger audiences.
- Broadcast TV is the primary source of news, and local TV news assets are highly trusted among the media platforms.
For more information and to view the chart visit TVB.org.
